Keely Friesen, CEO

Keely spent several years in the insurance industry while attending college. She graduated from Whitworth University with a Master’s degree in the field of education. She was offered a position working for the State of Washington in the Office of Financial Management, overseeing industrial insurance claims. After eight years with the State of Washington, she was inspired to start an honest and trustworthy elevator business. With her diverse business expertise and the assistance of her staff, she manages the day-to-day responsibilities of the business as well as directing the Vertical Options Apprenticeship Program. She brings enthusiasm to work every day. As a mother of three, Keely enjoys spending time with her family and playing the violin.


Wade Friesen, President

Prior to entering the elevator industry, Wade was an automotive mechanic from the age of 18. This experience prepared him for the technical challenges of the elevator industry when he began working for the major elevator companies. During his elevator repair and construction experience, Wade traveled all over the Northwest. Today, he enjoys providing excellent customer service and always goes the extra mile for any customer in need.



Tony Bianche

Commercial Service & Repair Manager

Tony is the main contact for commercial elevator maintenance contracts and works with commercial property owners, managers, and building engineers to service, repair, and modernize their equipment.

Brad Franks

Commercial Install Project Manager

Brad is the main contact for new commercial installation bids. He ensures a smooth process, starting with the customer’s initial inquiry to scheduling, permitting, installation, and project completion.
Casey - Vertical Options

Casey Duff

Residential Sales Manager
Casey manages the residential department and oversees the sales staff to ensure appropriate equipment options are offered to the customer.

Sylvia Light

Residential Project Administrator 

Sylvia manages the residential projects. She keeps customers informed of all steps leading up to their installation, including: production, permitting, scheduling, & status updates.